Led the end-to-end migration of a high-volume WordPress site to Adobe Experience Manager (AEM) to enable scalable, compliant, and personalized content delivery at BNY Mellon.
The Challenge
- Scale: Migrating massive volumes of post-type data while ensuring full metadata integrity.
- Business Continuity: Standard migration practices often require month-long "content freezes," halting marketing agility.
- Compliance: Required a secure backup and audit trail for all legacy posts and revisions to meet strict regulatory requirements.
The Strategic Solution
I engineered a data-driven migration pipeline that prioritized real-time updates over static exports:
- Data Extraction: Utilized the WordPress API and XML exports to pull structured post data programmatically.
- Transformation: Leveraged Microsoft Power Query to cleanse and map legacy metadata to AEM-compatible schemas.
- Feeds Automation: Implemented real-time feeds of recently modified posts, allowing the development team to prioritize live updates.
- Audit Readiness: Designed a secure backup database of all historical posts to ensure full compliance during and after the transition.
Impact & Results
- 75% Efficiency Gain: Reduced the mandatory content freeze period from 1 month to just 1 week.
- Zero Data Loss: Successfully migrated all assets with full audit compliance and zero corruption.
- Marketing Agility: Enabled continuous content updates during the transition, preventing gaps in market-facing communications.